VMG Management Services
Not all property management services are the same. Property Management services that specialize in long term rentals are focused differently than we are. One area an owner has to think about is “Who do we want to serve”? It’s an important question because it sets the stage for how the property is set up. If we intend to target families we should appeal to families by thinking about their needs. Safe areas to entertain children and baby equipment might be helpful to provide and highlight when advertising to this demographic. Business people on the other hand might prefer an available office. The overall success of the STR in terms of happy guests, great reviews and great occupancy rates depends on getting this right. We help our property owners focus in on all these details.
This becomes important for your bottom line. Having an attractive property to the demographic you’re reaching can result in higher occupancy rates. And as mentioned above, when the property functions as if the guests themselves had set it up, you have happy guests, repeat guests, great reviews and higher occupancy rates.
After determining what segment the property is intended to serve, we then have to think about how to get the property in front of that customer base. If we’re interested in attracting vacationers we might advertise our property on sites such as VRBO or Booking.com. If we’re interested in business travelers we might think about advertising on AirBnB.
If you’re interested in multiple customer bases then multiple advertising sites might suit you best. If a property is advertised on multiple sites, it is very important to manage your calendars to avoid double bookings. We license complex software that automatically integrates multiple advertising sites into one easy-to-use dashboard. Property owners’ reports are generated automatically too.
Marketing know-how is important because it translates into more opportunities for bookings without burdening the property owner or manager with having to manually track their listings. Plus the property owner can login to view bookings, revenue, and expenses all in one location.
Guests today like to have the positive experiences associated with a well-run hotel – a 24/7 feel – in addition to the expectation of a personal relationship traditionally attached to short term rental experience. They like to have access to the property whenever they arrive rather than a pre designated time based on a check in window. So while they value a self check in arrangement, it’s important to manage access to the door in order to know who is coming and going into the property. VMG Rentals can completely handle this for you.
Customer support also involves communication with prospective guests who are using the various properties, advertising platforms to book your property, rate your property, and respond to customer requests, etc. We can help manage this process for you to keep the highest level of service available anywhere.
Its important to balance a positive customer experience and positive control of who enters your property for safety and peace of mind. It is also important to integrate bookings with door access schedules so you are spending less time managing and more time doing other things. This requires a seamless integration of several moving parts in order to make that happen smoothly. VMG Rentals can completely set up and manage the entire integrated process for you.
The beautiful thing about short term rentals is that there is time between guests to make sure everything is functioning and to perform periodic maintenance. We can help you think about those elements for your property and develop a schedule to ensure they are completed and accomplished well.
Equipment will fail and usually without notice. But many things can be set to perform periodic inspections to give you the knowledge and comfort that you’re proactively doing all you can to ensure your home is well maintained, and the comfort of your guests is without compromise.
Operating a Short Term Vacation Rental is a hospitality business. This means to maximize your earning potential, your goal should be to deliver an experience for your guests. Rule 1 in doing so: deliver a spotless home. We can help you develop the processes to be on point every time and for every guest.
We believe that housekeeping is the single most important component of a short term rental business. Many first time STR owners believe they know and understand this component – we find there is always room for improvement. We help you develop a process approach that guarantees this is right every time!
We can help you to determine the optimum nightly rate for your property and to make the necessary adjustments dynamically to maximize your earning potential if that’s your goal. On the other hand, if your goal is centered on occupancy, we can help you determine the most suitable range of prices to meet that need. Whatever your goal, we can help develop a price strategy that delivers.
Many property owners mistakenly set their desired price per night based on a single dimension of variables. We help you first determine your numbers so you understand what you can and cannot accept for a nightly rate based on your individual goals. Then we help you develop the strategy to meet your goals. Once your numbers are understood and your goal is set, the next step is to manage your rates. This is a time consuming process that is not for the faint-of-heart and that’s where VMG Rentals comes in! Our experience combined with our licensed technology help our property owners reach their goals quicker and with peace-of-mind.
Did you like what you read about VMG? Are you getting closer to hiring a STR specialist that does only short term rental management and knows the hospitality business?
Then let’s meet to find out if your property is a good candidate. Complete the information form and we’ll call you to begin the discovery phase for the both of us.
Warmest Regards,
Eloy Gonzales
Licensed Broker
© 2023 VMG VACATION RENTALS | SHORT TERM RENTALS MANAGEMENT
ELOY GONZALES | QUALIFYING BROKER | LICENSE #: REC-2023-0431
CONTACT: (505) 372-4778 • SUPPORT@VMGRENTALS.COM